Why Do I Need Search Engine Optimization?

seo skepticWe know that you're skeptical about search engine optimization.

After all, since your site is already indexed by the major search engines regardless, why bother with SEO? That is a very fair question! Before we address that question, let's take a look at the facts.

 

there are over 1.6 billion people on the internet, globally 1

As of 6/3/2009, there is an astounding 1.6 billion people using the internet, and over 250 million of those people are in the united states.  These numbers have been increasing steadily in the United States and exponentially in developing nations.

 

85% of all initial visits originate from a search engine 2

Research has shown that search engines are the #1 way a person will initially come into contact with a web site. Your web site needs as much search engine visibility as possible to capture this potential traffic.

 

over 22 billion web pages indexed by the search engines, globally 3

It takes powerful algorithms to prioritize, categorize, and rank these pages. Search Engine Optimization plays a key role in helping these computer systems see what content and keywords truly matter on your site. A poorly optimized site will be included in this index, but where do you think it will rank?

 

90% of search engine users do not click past page three 4

In other words, if your site isn't displayed within the first three pages of the search results, you have just lost 90% of your potential traffic.  Ouch.

 

the cost of not doing search engine optimization

So, why do you need search engine optimization? You cannot afford to not do it. With tens of billions of pages competing for the attention of nearly two billion internet users, only the top three pages will be seen by 90% of that audience.  By choosing to not optimize your site, you miss an incredible opportunity to tap into a large source of potential revenue.

 

free seo consultationIf you would like to learn more about how yadaDROP can help you with your seo strategy, request a free seo consultation today!

 


1 Internet World Stats - information retrieved 9/8/2009

2 e-How: How to Understand the Difference Between Organic and Paid Website Search - information retrieved 9/8/2009

3 World Wide Web Size - information retrieved 9/8/2009

4 Search Users Stop At Page Three - information retrieved 9/8/2009